Thinking Machines Lab

Early-stage frontier AI research lab founded by a high-profile AI industry veteran, competing in the frontier model development space

Thinking Machines Lab was founded in 2025 by Mira Murati, who previously served as Chief Technology Officer at OpenAI and was instrumental in the development of GPT-4 and ChatGPT. The company is positioned as an AI research laboratory focused on developing frontier AI models and systems, with an emphasis on safety and responsible AI development. Murati assembled a team of researchers and engineers, many with backgrounds from leading AI organizations. The company is in its early stages and has not yet publicly released major commercial products as of mid-2025, though it has attracted significant attention due to its founder's pedigree and the caliber of talent it has recruited. Thinking Machines Lab is focused on foundational AI research and model development, with potential applications across enterprise software, productivity tools, and AI infrastructure. Thinking Machines Lab's AI models and capabilities could have downstream relevance to advertising technology through applications in content generation, audience understanding, personalization, and multimodal AI. The company competes in the broader frontier AI space alongside OpenAI, Anthropic, Google DeepMind, and xAI.