The Up&Up Group

The Up&Up Group is an independent, 100% South African-owned creative and communications holding group headquartered in Johannesburg (with a Cape Town office), comprising six agency brands: M&C Saatchi Abel, Levergy, Connect, Dalmatian, Razor, and Black & White. It employs 500+ people and serves blue-chip clients including MTN, Standard Bank, Heineken, PepsiCo, Anglo American, Nando's, Nedbank, and Woolworths. The group traces to 2010 and operated for over a decade as "M&C Saatchi Group SA" (majority-owned by the London-listed M&C Saatchi Plc). In October 2024, local leadership completed a £5.6m share buy-out of M&C Saatchi Plc's remaining stake, making the group 100% locally owned, and the business renamed itself The Up&Up Group. It remains the official M&C Saatchi network affiliate/licensee across Africa under a name-licensing agreement, but is no longer M&C Saatchi-owned — an important distinction from its M&C Saatchi Abel-branded predecessor.