Terri & Sandy

Boutique independent women-owned creative agency competing against both large holding company networks and other independent shops on the strength of senior talent and cultural insight

Terri & Sandy is an independent, women-owned full-service creative advertising agency founded by Terri Meyer and Sandy Greenberg, both veterans of major agency networks. The agency is headquartered in New York City and has built a reputation for culturally resonant, insight-driven creative work across brand strategy, advertising, digital, social, and content. Their philosophy centers on understanding the modern consumer — particularly women — and crafting campaigns that are both emotionally compelling and business-effective. The agency has worked with a diverse roster of clients spanning consumer packaged goods, retail, healthcare, and financial services, including brands such as Bayer, Edible Arrangements, and others. Terri & Sandy differentiates itself through a nimble, senior-led team model that prioritizes strategic thinking and creative excellence without the bureaucratic overhead typical of large holding company agencies. In the broader AdTech and advertising ecosystem, Terri & Sandy occupies a boutique creative agency position rather than a technology platform role. They are recognized for their commitment to diversity and inclusion both in their work and their agency culture, and have received industry recognition from organizations such as Advertising Age and various creative award shows. Their model appeals to mid-market and challenger brands seeking high-quality creative output with direct access to senior talent.