Suntory Beverage and Food Europe

A leading European soft drinks company with strong brand heritage in energy, sports, and juice drink categories, competing against global giants Coca-Cola and PepsiCo

Suntory Beverage and Food Europe (SBFE) is the European division of Suntory Beverage & Food Limited, a subsidiary of Japan's Suntory Holdings. Operating across multiple European markets, SBFE manages a portfolio of well-known soft drink and energy drink brands including Lucozade Energy, Lucozade Sport, Ribena, Orangina, Schweppes (in select markets), MayTea, and Lemon & Paeroa. The company was formed following Suntory's acquisition of GlaxoSmithKline's Lucozade and Ribena brands in 2013 and its earlier acquisition of Orangina Schweppes Group in 2009, consolidating these into a unified European business. As a major fast-moving consumer goods (FMCG) company, SBFE is a significant advertiser and marketing spender across European markets. The company invests heavily in above-the-line advertising including television, digital, out-of-home, and sponsorship activations to maintain brand equity for its portfolio. Lucozade Sport, for example, has historically run high-profile athlete endorsement campaigns, while Ribena and Orangina maintain strong brand identities through sustained media investment. SBFE operates manufacturing, sales, and marketing functions across the UK, France, Spain, Ireland, and other European territories. Its headquarters are based in London, United Kingdom. The company competes directly with Coca-Cola, PepsiCo, and Red Bull in the soft drinks and energy drink categories, relying on brand strength, retail distribution, and consumer marketing as its primary competitive tools.