SugarCRM

Acquired

Cupertino, California, United States · Founded 2004

501-1000 employees · ~$120M+

Sourced & current · updated Jun 23, 2026Website

SugarCRM is an AI-driven CRM platform that helps businesses build stronger customer relationships through intelligent sales, marketing, and service automation.

Where they sit

Customer Data PlatformMarketing AnalyticsMarketing Automation

A well-established mid-market and enterprise CRM provider competing against Salesforce and HubSpot, differentiated by AI-driven automation, flexible deployment, and open customization

Ownership

Parent: Accel-KKR

Subsidiaries

Salesfusion