StrawberryFrog

Independent challenger agency known for Movement Marketing, competing against both large holding-company networks and other independent creative shops

StrawberryFrog is an independent brand strategy and creative agency founded in Amsterdam in 1999 and now headquartered in New York City. The agency is best known for developing and championing 'Movement Marketing,' a philosophy that positions brands as catalysts for cultural and social movements rather than relying on conventional advertising. This approach has attracted major global clients across automotive, financial services, consumer goods, and healthcare sectors. The agency has worked with brands including Fiat Chrysler, Jim Beam, Mahindra, SunTrust (now Truist), and Emirates, among others. StrawberryFrog's work often blends brand purpose with cultural insight, helping companies define and articulate their role in society. The agency operates across strategy, creative, content, and experiential disciplines, positioning itself as a challenger to traditional large holding-company agencies. StrawberryFrog has maintained its independence throughout its history, which it cites as a competitive advantage in offering unbiased, entrepreneurial thinking. The agency has received recognition at major industry awards shows and has been featured in publications such as Fast Company and Ad Age. Its Movement Marketing framework has been adopted as a core differentiator in pitches to Fortune 500 companies seeking brand transformation.