Spotify Ad Exchange

Stockholm, Stockholm County, Sweden · Founded 2022

SPOT

Sourced & current · updated Oct 5, 2026

Spotify Ad Exchange (SAX) is a programmatic ad exchange that brings enhanced real-time auction-based buying and selling of digital ad space to the Spotify advertising ecosystem.

Where they sit

Stack tier: Ecosystem Services (A)

Audio AdvertisingAd Exchange

Leading first-party audio and video programmatic exchange, uniquely positioned as the exclusive marketplace for Spotify's owned-and-operated inventory

Ownership

Parent: Spotify Technology