Special U.S.

Independent creative agency competing in the North American market as part of the globally recognized Special Group network

Special U.S. is the American arm of Special Group, an independent creative agency network originally founded in New Zealand and Australia. The agency operates as a full-service creative shop, offering brand strategy, advertising creative, design, and integrated campaign development across traditional and digital channels. Special U.S. is headquartered in New York City and serves a range of consumer-facing brands seeking culturally resonant, idea-led creative work. The agency competes in the independent creative agency space, positioning itself against both large holding company networks and other boutique independents. Special Group has built a reputation for award-winning creative output, and the U.S. outpost extends that reputation into the North American market. The agency's work spans television, digital, social, experiential, and brand identity, making it a generalist creative partner for marketers. Special U.S. is relevant to the advertising and marketing industry as a creative services provider that helps brands develop campaigns and brand identities. Its clients span consumer goods, technology, and lifestyle sectors, and the agency competes for business with shops such as Wieden+Kennedy, Droga5, and other independent creative agencies.