Smart AdServer

Rebranded

Paris, Île-de-France, France · Founded 2001

501-1000 employees · Not Publicly Traded

Sourced & current · updated Jul 13, 2026Website

Smart AdServer is a European ad serving and monetization platform specializing in programmatic advertising solutions for premium publishers and media companies.

Where they sit

Stack tier: Ecosystem Services (A)

Video Advertising PlatformAd ServerProgrammatic Platform

Leading independent European ad tech platform for premium publishers, now operating as Equativ after a 2022 rebrand

Ownership

Parent: Equativ

Competitors

dJAX Adserver

AdvertServe

Adtelligent