SlingTV / DISH Media

Pioneer vMVPD and addressable TV advertising platform with significant reach among cord-cutters and satellite TV subscribers

Sling TV, launched in 2015 by DISH Network, was the first major virtual multichannel video programming distributor (vMVPD) in the United States, offering live and on-demand television over the internet without a traditional cable or satellite subscription. It provides access to dozens of live cable channels, sports, news, and entertainment content through a subscription model, competing directly with YouTube TV, Hulu + Live TV, and FuboTV. Sling TV operates as a subsidiary of EchoStar Corporation (formerly DISH Network) following a corporate restructuring. DISH Media is the advertising sales arm that monetizes inventory across Sling TV and DISH satellite TV audiences. It offers advertisers advanced TV advertising capabilities including addressable TV advertising, audience targeting, programmatic buying, and data-driven campaign measurement. DISH Media enables brands and agencies to reach cord-cutters and traditional pay-TV subscribers with precision targeting using first-party subscriber data, making it a significant player in the converged TV advertising marketplace. Together, Sling TV and DISH Media represent a vertically integrated streaming and advertising ecosystem. DISH Media's addressable advertising product allows advertisers to serve different ads to different households watching the same content, a capability that has made it a notable partner for brands seeking measurable, targeted TV advertising at scale. The combined platform competes with Hulu Ads, Peacock, Paramount+ and other streaming ad platforms for national and local TV advertising budgets.