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Shoelace

San Francisco, California, United States · Founded 2016

1-10 employees

Sourced & current · updated May 11, 20260 of 2 facts verified

Shoelace was a social commerce advertising platform that enabled retailers to create shoppable ads from user-generated content and social media posts.

Where they sit

Stack tier: Infrastructure & Data (B)

Social Media ManagementE-commerce MarketingPerformance Marketing

Early-stage social commerce platform acquired by Pinterest

Pre-call brief from ATDb — sourced from the live database, current as of May 11, 2026. Not a static screenshot.