Service Management Group (SMG)

Customer experience research firm. Acquired location analytics startup Locately in August 2012, integrating mobile-survey + GPS-driven retail behavior data into its CX research stack. Stub created during session 163 drift sweep — surfaced as parent of Locately but missing from ATDb.

Where they sit

Stack tier: Infrastructure & Data (B)

Customer Data PlatformMarketing Analytics

Mid-tier CX platform specializing in multi-unit consumer brands, competing against Medallia and Qualtrics with a hybrid research-plus-technology model

Ownership

Parent: Forsta

Subsidiaries

Locately