SAP Customer Activity Repository

Walldorf, Baden-Württemberg, Germany

SAP

Sourced & current · updated May 11, 20260 of 2 facts verified

SAP's enterprise-grade customer data platform that consolidates and manages customer interaction data across touchpoints for marketing and commerce applications.

Where they sit

Stack tier: Ecosystem Services (A)

Data & AnalyticsCustomer Data PlatformMarketing Technology

Enterprise-focused customer data infrastructure within SAP's CX suite

Ownership

Parent: SAP