SAP Customer Activity Repository

Walldorf, Baden-Württemberg, Germany · Founded 2013

SAP

Sourced & current · updated Oct 5, 2026

SAP Customer Activity Repository (CAR) is a robust analytical and data management tool designed to help retailers manage omnichannel pricing, promotions, sales and inventory planning, forecasting, and budgeting.

Where they sit

Stack tier: Ecosystem Services (A)

Data & AnalyticsCustomer Data PlatformMarketing Technology

Enterprise-grade retail customer data repository for large-scale omnichannel retailers, positioned as a core data foundation within the SAP retail and commerce ecosystem

Ownership

Parent: SAP