SAP Customer Activity Repository

Walldorf, Baden-Württemberg, Germany · Founded 2013

SAP

Sourced & current · updated Jun 24, 2026

SAP's enterprise-grade customer data platform that consolidates and manages customer interaction data across touchpoints for marketing and commerce applications.

Where they sit

Stack tier: Ecosystem Services (A)

Data & AnalyticsCustomer Data PlatformMarketing Technology

Enterprise-grade retail customer data repository for large-scale omnichannel retailers, positioned as a core data foundation within the SAP retail and commerce ecosystem

Ownership

Parent: SAP