Salesforce DMP

Defunct

San Francisco, California, United States · Founded 2016

10000+ employees · Public Company (Parent: Salesforce)

Sourced & current · updated May 11, 20260 of 4 facts verifiedWebsite

Salesforce DMP (formerly Krux) was a data management platform that enabled marketers to unify, segment, and activate audience data across digital channels before being sunset in 2022.

Where they sit

Stack tier: Ecosystem Services (A)

Data Management PlatformMarketing Technology

Enterprise-grade DMP within Salesforce Marketing Cloud ecosystem, sunset in favor of CDP solutions

Ownership

Parent: Salesforce Marketing Cloud