Salesforce DMP

Defunct

San Francisco, California, United States · Founded 2010

201-500 employees · CRM

Sourced & current · updated Oct 5, 2026Website

Salesforce DMP was a data management platform, originally founded as Krux in 2010, that was acquired by Salesforce in 2016 and has since shut down, with Salesforce confirming that it is no longer available for purchase.

Where they sit

Stack tier: Ecosystem Services (A)

Data Management PlatformMarketing Technology

Was a top-tier enterprise DMP within the Salesforce Marketing Cloud ecosystem, competing with Oracle BlueKai and Adobe Audience Manager before being sunset in 2024.

Ownership

Parent: Salesforce Marketing Cloud