Roblox
San Mateo, California, United States · Founded 2004
5001-10000 employees · RBLX
Sourced & current · updated Jun 24, 2026Website
Roblox is a gaming and metaverse platform whose advertising business, Roblox Ads, sells immersive in-experience ad formats to brands.
Where they sit
Stack tier: Ecosystem Services (A)
Dominant metaverse/gaming platform for reaching Gen Z and younger audiences through immersive brand experiences and in-experience advertising
Ownership
Subsidiaries