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Brief

rEvolution

Sports Marketing & SponsorshipAgency

rEvolution provides brands and rights holders with end-to-end sports sponsorship strategy and activation, combining deep sports expertise with integrated marketing capabilities to maximize sponsorship ROI.

Founded: 2000HQ: Chicago, Illinois, United States

Last updated Jul 22, 2026 by the ATDb Editorial Team

At a glance

Employees
51-200

About

Independent mid-sized sports marketing agency with strong expertise in global soccer and sponsorship consulting

rEvolution is an independent sports marketing agency founded in 2000 and headquartered in Chicago, Illinois. The agency specializes in sponsorship consulting, valuation, negotiation, activation, and integrated marketing services, serving both brands seeking sports partnerships and rights holders looking to maximize their commercial value. rEvolution works across a wide range of sports properties including soccer, motorsports, action sports, and major league properties, with a particular strength in global soccer and international sports marketing. The agency offers a full suite of services including sponsorship strategy, creative activation, digital and social media marketing, experiential marketing, and media planning. rEvolution positions itself as a full-service sports marketing partner capable of handling everything from initial sponsorship identification and negotiation through to on-the-ground activation and measurement. Its integrated approach distinguishes it from pure consulting firms or pure creative agencies. Within the broader AdTech and sports marketing ecosystem, rEvolution occupies a niche as an independent mid-sized agency with deep sports vertical expertise. It competes with larger holding company agencies as well as specialized sports marketing firms. The agency's independence is often cited as a competitive advantage, allowing for more agile and conflict-free counsel to clients across the sports sponsorship landscape.

Business model

Agency

Target market

Enterprise

What they offer

  • Sponsorship Consulting

    Strategic counsel on sponsorship identification, valuation, negotiation, and portfolio management

  • Sponsorship Activation

    Creative and experiential activation of sports sponsorships across live events, digital, and social channels

  • Digital & Social Marketing

    Sports-focused digital content creation, social media management, and digital campaign execution

  • Media Planning & Buying

    Sports media strategy, planning, and buying services integrated with sponsorship programs

  • Experiential Marketing

    On-site and live event marketing experiences tied to sports sponsorships

  • Rights Holder Services

    Commercial strategy and marketing support for sports properties and rights holders

Key features

Full-service sports sponsorship lifecycle managementGlobal soccer and international sports expertiseIndependent agency model with conflict-free counselIntegrated creative and strategic capabilitiesSponsorship valuation and ROI measurementExperiential and live event activation

Use cases

Brand sponsorship strategy and rights negotiation in sportsActivation of sports sponsorships at live events and digitallySports property commercialization and rights holder marketingGlobal soccer partnership development for brands entering international marketsIntegrated sports marketing campaigns combining media, social, and experiential

Customer segments

Fortune 500 brands with sports sponsorship portfoliosSports rights holders and propertiesAutomotive brandsFinancial services companiesConsumer goods brandsTechnology companies entering sports sponsorship

Tech & specs

API

No

Corporate history
  1. 2000 · Founded

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