Rethink

One of Canada's most awarded independent creative agencies, with growing North American presence

Rethink is an independent Canadian creative advertising agency founded in Vancouver, with offices in Toronto, Montreal, and New York. The agency is widely regarded as one of Canada's top creative shops, consistently ranking among the most awarded agencies in the country. Rethink works with major brands across a range of categories, delivering integrated campaigns spanning traditional media, digital, social, experiential, and PR. The agency has built its reputation on culturally impactful, idea-led work that earns media attention beyond paid placements. Notable campaigns include Kraft Heinz's 'Draw Ketchup' and Molson Coors work, among others. Rethink's philosophy centers on creating ideas that generate earned media and cultural conversation, making campaigns work harder than their paid media budgets alone. Rethink competes with both large network agencies and other independent shops for creative mandates from major Canadian and multinational advertisers. Its independence is a key differentiator, allowing for faster decision-making and a culture-first creative approach. The agency has expanded its footprint into the United States market, reflecting ambitions to compete on a broader North American stage.