RelayThat

Niche player in design automation for small businesses and marketers

RelayThat is a design automation platform that enables businesses to create on-brand marketing graphics quickly and consistently. The platform uses a brand kit system that stores brand assets, colors, fonts, and logos, allowing users to generate multiple design variations across different formats and sizes automatically. RelayThat focuses on solving the problem of maintaining brand consistency while producing high-volume creative content for digital marketing campaigns. The platform serves marketers, agencies, and small to medium-sized businesses that need to produce large quantities of social media graphics, display ads, and other marketing materials without extensive design resources. RelayThat's automation capabilities allow users to create dozens of design variations from a single template, making it particularly useful for social media marketing, paid advertising campaigns, and content marketing at scale. While RelayThat operates in the broader marketing technology space with connections to AdTech through its focus on ad creative production, it is primarily positioned as a creative automation and brand management tool rather than a core advertising technology platform. The company competes in the design automation and brand asset management space alongside tools like Canva, Creatopy, and other template-based design platforms.