Pond Innovation AB

Merged

Stockholm, Sweden

11-50 employees

Sourced & current · updated Jul 15, 2026

Stockholm brand strategy / innovation / digital agency (~50 employees), acquired by PwC May/June 2017. Folded into PwC Experience Center Stockholm (opened January 2018). Note: Pond's separate Design business was carved out and not acquired. Sources: The Drum + Marketing Dive.

Where they sit

Stack tier: Extended Ecosystem (D)

Mid-sized Nordic brand strategy and innovation consultancy acquired by PwC to bolster its Scandinavian advisory and experience design capabilities

Ownership

Parent: PwC Digital Services