Polar Analytics
All-in-one first-party data analytics for DTC brands — attribution, reporting and AI insights without a data team.
Founded: 2021HQ: United States
Last updated Jun 15, 2026
At a glance
About
Polar Analytics is an all-in-one data and analytics platform for direct-to-consumer (DTC) and digital-native brands. It unifies first-party data across a brand's marketing, sales and operations stack to deliver attribution, reporting and AI-assisted insights without a data team. Founded in 2021 (NY/Paris), it has raised ~$28M and supports 3,000+ brands including Polène, The Frankie Shop, Albion Fit and Soko Glam.
Corporate history
- 2021Founded