Open Measurement SDK (OM SDK)

New York, NY, United States · Founded 2017

Sourced & current · updated Sep 28, 2026

IAB Tech Lab SDK that gives third-party viewability and verification providers a standard way to measure ads in apps.

Where they sit

De facto industry standard for in-app and CTV viewability measurement, maintained by IAB Tech Lab with broad adoption across the programmatic ecosystem

Ownership

Parent: IAB Tech Lab