Obsidianworks

Boutique culturally-driven creative agency leveraging music and entertainment influence to serve major brand marketers

Obsidianworks is a multidisciplinary creative agency and brand consultancy headquartered in Los Angeles, California. Co-founded by will.i.am (William Adams), the company operates at the intersection of music, culture, technology, and brand storytelling. It offers services spanning creative strategy, design, content production, and brand identity development, positioning itself as a culturally driven creative partner for major brands and corporations. The agency serves marketers and brand teams at large enterprises, helping them connect with audiences through culturally resonant campaigns and creative executions. Its work spans advertising campaigns, brand design, experiential concepts, and multimedia content, making it a player in the broader marketing services and creative agency landscape. The company leverages will.i.am's deep ties to entertainment, music, and technology to bring a distinctive cultural perspective to brand work. Obsidianworks competes in the independent creative agency space alongside boutique brand consultancies and full-service creative shops. Its differentiation lies in its celebrity co-founder's cultural influence and network, enabling access to talent, partnerships, and cultural moments that traditional agencies may not easily replicate. The company has worked with global brands seeking to align themselves with music, youth culture, and innovation.