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Nielsen Marketing Cloud
AcquiredNew York, New York, United States · Founded 2015
201-500 employees
Sourced & current · updated Jul 10, 2026
Nielsen Marketing Cloud was Nielsen's data-driven marketing platform offering audience segmentation, data management, and analytics solutions for advertisers and media companies.
Where they sit
Identity ResolutionData Management PlatformProgrammatic Platform
A major enterprise-grade data and audience platform backed by Nielsen's consumer measurement heritage, competing with leading DMPs and data marketplaces before being divested and rebranded.
Ownership
Parent: Nielsen