NBCU One Platform

NBCUniversal's unified cross-platform advertising platform launched 2020; full-scale "One Platform Total Audience" debuted at CES 2024 with AI-driven planning + activation across linear and streaming. Houses NBCUnified data + Audience Insights Hub clean room + (2026) Performance Insights Hub + LIVE Total Impact + Contextual Targeting in LIVE. Sells Versant inventory under same banner through 2 upfront cycles per May 2025 agreement.

Where they sit

Stack tier: Ecosystem Services (A)

Data Management PlatformVideo Advertising PlatformProgrammatic Platform

One of the largest premium video advertising platforms in the US, anchored by live sports, Peacock streaming, and broad linear reach across NBCU and Versant networks

Ownership

Parent: NBCUniversal Advertising & Partnerships

Subsidiaries

N

NBCU Audience Insights Hub

N

NBCU Contextual Targeting in LIVE

N

NBCU LIVE Total Impact

N

NBCU Performance Insights Hub

N

NBCUnified

Competitors

Amazon Ads

Disney Advertising

Magnite

The Trade Desk

Warner Bros. Discovery

YouTube

Paramount Advertising