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Miva

United States · Founded 1997

Sourced & current · updated May 11, 20260 of 3 facts verifiedWebsite

Miva is a veteran e-commerce platform provider with over two decades of continuous operation, having served online retailers since the late 1990s. Originally launched as Miva Merchant, the company has evolved into a comprehensive e-commerce solution specifically designed for mid-market to enterprise-level businesses that require advanced customization capabilities beyond what template-based SaaS platforms can offer. Miva strategically positions itself as a bridge solution between simplified e...

Where they sit

Stack tier: Marketing Technology (C)

Commerce TechnologyE-commerce Marketing

Miva occupies a strategic middle-market position in the e-commerce platform space, serving as a bridge between entry-level solutions and enterprise systems. With over 20 years of market presence, the company has established itself as a mature, reliable provider for businesses requiring advanced customization and enterprise-grade capabilities at more accessible price points.

Pre-call brief from ATDb — sourced from the live database, current as of May 11, 2026. Not a static screenshot.