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Brief

Mischief @ No Fixed Address

Creative Advertising AgencyAgency

Mischief delivers creatively daring, culturally resonant advertising ideas that earn attention and generate outsized impact beyond paid media investment. Their unconventional approach helps brands break through clutter and become part of cultural conversation.

Founded: 2020HQ: New York, New York, United States

Last updated Jul 22, 2026 by the ATDb Editorial Team

At a glance

Employees
51-200

About

One of the most award-winning and culturally relevant independent creative agencies in the US, known for idea-first, earned-media-generating campaigns

Mischief @ No Fixed Address is an independent creative advertising agency founded in 2020 by Greg Hahn, formerly Chief Creative Officer of BBDO New York. The agency operates under the 'No Fixed Address' network, a Canadian-founded independent agency group. Mischief has rapidly built a reputation for bold, unconventional creative work that prioritizes cultural relevance and genuine consumer engagement over formulaic advertising approaches. The agency's name itself signals its philosophy: work that causes productive disruption in culture and for brands. Mischief has gained significant industry recognition in a short period, winning numerous awards at Cannes Lions, the Clios, and other major advertising festivals. The agency has worked with notable brands including Slim Jim, Tostitos, Reese's, DoorDash, and others, producing campaigns that generate earned media and cultural conversation well beyond their paid media footprints. Their approach emphasizes ideas that can live across platforms and earn attention rather than simply buying it. As part of the No Fixed Address network, Mischief benefits from a broader infrastructure while maintaining creative independence. The agency has grown quickly since its founding, attracting top creative talent and expanding its client roster. It is widely regarded as one of the most creatively exciting independent agencies in the United States, frequently appearing on industry 'agency to watch' lists and winning Agency of the Year recognition from multiple trade publications.

Business model

Agency

Target market

Mid-Market, Enterprise

What they offer

  • Brand Campaigns

    Full-scale integrated creative campaigns designed to generate cultural impact and earned media attention

  • Creative Strategy

    Strategic brand positioning and creative platform development to define a brand's voice and cultural role

  • Social & Content

    Social-first content and platform-native creative executions designed for organic engagement

  • Experiential & Stunts

    Real-world activations and PR stunts designed to generate press coverage and social sharing

Key features

Idea-first creative philosophy prioritizing cultural relevanceStrong earned media and PR integration within creative conceptingSenior creative leadership directly involved in client workIndependent agency agility with network-level resourcesTrack record of award-winning, culturally provocative campaigns

Use cases

Brand repositioning and identity refresh campaignsProduct launch campaigns designed for cultural impactSocial media and content strategy for consumer brandsIntegrated campaigns spanning TV, digital, social, and experientialPR-driven stunts and activations for brand awareness

Customer segments

Consumer packaged goods (CPG) brandsFood and beverage companiesQuick service restaurants (QSR)Retail and e-commerce brandsEntertainment and media companies

Tech & specs

API

No

Corporate history
  1. 2020 · Founded

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