Metrilo
Sofia, Bulgaria · Founded 2013
11-50 employees · bootstrap
Metrilo is a comprehensive customer data platform (CDP) specifically designed for e-commerce businesses seeking to leverage customer intelligence for growth. The platform consolidates customer data from multiple touchpoints to create unified customer profiles, enabling merchants to understand buying behaviors, track customer journeys, and measure the effectiveness of marketing campaigns. By combining analytics, CRM functionality, and email marketing automation in a single interface, Metrilo e...
Where they sit
Stack tier: Marketing Technology (C)
Metrilo positions itself as an all-in-one customer intelligence and marketing platform specifically tailored for e-commerce, competing in the growing CDP market. The company differentiates by offering integrated analytics, CRM, and email marketing in a single platform at a price point accessible to SMB e-commerce businesses, rather than requiring multiple tool subscriptions.