M
Meta Spark AR
DefunctMenlo Park, California, United States · Founded 2017
201-500 employees
Sourced & current · updated May 11, 2026
Meta Spark AR was Meta's augmented reality platform that enabled creators and brands to build immersive AR effects for Instagram and Facebook — shut down in January 2025.
Where they sit
Stack tier: Ecosystem Services (A)
Creative PlatformMarketing Platform
Was the largest social AR creation and distribution platform globally by number of published effects and active creators, operating within Meta's dominant social media ecosystem.
Ownership
Parent: Meta Platforms