Meta Spark AR

Defunct

Menlo Park, California, United States · Founded 2017

201-500 employees · META

Sourced & current · updated Jul 6, 2026

Meta Spark AR was Meta's augmented reality platform that enabled creators and brands to build immersive AR effects for Instagram and Facebook — shut down in January 2025.

Where they sit

Stack tier: Ecosystem Services (A)

Creative PlatformMarketing Platform

Was the dominant social AR creation platform by reach, leveraging Meta's billions of users on Instagram and Facebook to give AR effects unmatched distribution scale.

Ownership

Parent: Meta Platforms