Meta

Meta Platforms, Inc. is a multinational technology conglomerate and one of the world's most influential social media and digital advertising companies. As the parent company of Facebook, Instagram, WhatsApp, and Messenger, Meta connects billions of users globally and provides businesses with sophisticated advertising platforms to reach targeted audiences at scale. The company has evolved from its social networking roots to become a leader in digital advertising technology, virtual reality, and emerging metaverse experiences. Meta's advertising ecosystem enables businesses of all sizes to create, manage, and optimize campaigns across its family of apps and services. Through advanced targeting capabilities, machine learning algorithms, and comprehensive analytics tools, Meta provides advertisers with powerful solutions to reach specific demographics, interests, and behaviors. The company's business model is primarily advertising-driven, generating revenue through sponsored content, display ads, video ads, and e-commerce integrations that leverage its massive user base and rich data insights. Beyond advertising, Meta is investing heavily in next-generation technologies including artificial intelligence, augmented reality (AR), and virtual reality (VR) through its Reality Labs division. The company's strategic vision focuses on building immersive digital experiences and the metaverse, positioning itself at the forefront of how people will connect, work, and interact in increasingly digital environments. With a global workforce and infrastructure spanning multiple continents, Meta continues to shape the future of social connectivity and digital commerce.