Magnetic

Acquired

New York, NY, USA · Founded 2009

51-200 employees · $47M

Sourced & current · updated May 22, 20260 of 4 facts verified

Magnetic was a New York-based demand-side platform specializing in intent-based audience targeting. Founded 2009; Deloitte acquired its artificial intelligence platform business in September 2018.

Where they sit

Stack tier: Extended Ecosystem (D)

Contextual AdvertisingDemand Side Platform (DSP)Programmatic Platform

A mid-tier DSP differentiated by intent data, particularly strong in automotive and retail verticals before acquisition by Zeta Global.

Ownership

Parent: Deloitte