Liveramp ATS (Authenticated Traffic Solution)
San Francisco, California, United States · Founded 2018
1001-5000 employees · RAMP
Sourced & current · updated Jun 23, 2026Website
LiveRamp's Authenticated Traffic Solution (ATS) is a people-based identity product that enables publishers to pass authenticated, privacy-safe audience signals to programmatic buyers without relying on third-party cookies. It translates logged-in user data into RampIDs that flow through the bidstream to enable addressable advertising at scale.
Where they sit
Identity Resolution
One of the leading cookie-alternative identity solutions for publishers and the open programmatic ecosystem, backed by LiveRamp's global data network
Ownership
Parent: LiveRamp