Knorr

One of the world's top food brands and a leading bouillon and soup brand globally, operating under Unilever's Foods & Refreshment division

Knorr is a global food brand with roots dating back to 1838, founded by Carl Heinrich Knorr in Heilbronn, Germany. The brand built its reputation on dehydrated soups and bouillons and has since expanded into a wide range of culinary products including sauces, gravies, seasonings, and ready-to-cook meal solutions. Knorr is one of Unilever's largest and most iconic brands, generating billions in annual revenue and holding leading market positions across Europe, Latin America, Asia, and beyond. As a major consumer packaged goods brand, Knorr is a significant advertiser and marketing entity in its own right. The brand invests heavily in above-the-line advertising across television, digital, and social media, as well as purpose-driven marketing campaigns such as its 'Eat for Good' initiative, which promotes sustainable and nutritious eating. Knorr has partnered with chefs, nutritionists, and sustainability advocates to build brand equity and consumer trust globally. Knorr's marketing strategy blends mass-market reach with targeted digital campaigns, leveraging Unilever's extensive media buying infrastructure and data capabilities. The brand has been at the forefront of purpose-led marketing within the FMCG sector, using storytelling and social impact messaging to differentiate itself in a competitive food market. Its campaigns frequently appear across major streaming platforms, social media, and traditional broadcast channels.