InVision

Former market leader in design prototyping, now shutting down operations

InVision is a digital product design platform founded in 2011 that provides collaborative tools for design teams to create, prototype, and manage digital products. The platform enables designers and product teams to build interactive prototypes, gather feedback, maintain design systems, and streamline workflows from concept to production. While InVision is not strictly an AdTech company, it serves the broader digital product ecosystem including marketing teams and agencies that create digital advertising experiences and marketing materials. At its peak, InVision was valued at nearly $2 billion and served millions of users across major enterprises and design teams worldwide. However, the company faced significant challenges in recent years due to increased competition from Figma, Adobe XD, and other design tools. In 2024, InVision announced it would be shutting down its services, marking the end of operations for what was once a leading design collaboration platform. The company's decline reflects the highly competitive nature of the design tools market and the rapid shift in user preferences toward more integrated, real-time collaborative solutions.