InVision provided an integrated platform for design teams to collaborate on digital product creation through prototyping, design systems, and workflow management tools, enabling faster iteration and better stakeholder communication.
Last updated Feb 8, 2026
Former market leader in design prototyping, now shutting down operations
InVision is a digital product design platform founded in 2011 that provides collaborative tools for design teams to create, prototype, and manage digital products. The platform enables designers and product teams to build interactive prototypes, gather feedback, maintain design systems, and streamline workflows from concept to production. While InVision is not strictly an AdTech company, it serves the broader digital product ecosystem including marketing teams and agencies that create digital advertising experiences and marketing materials. At its peak, InVision was valued at nearly $2 billion and served millions of users across major enterprises and design teams worldwide. However, the company faced significant challenges in recent years due to increased competition from Figma, Adobe XD, and other design tools. In 2024, InVision announced it would be shutting down its services, marking the end of operations for what was once a leading design collaboration platform. The company's decline reflects the highly competitive nature of the design tools market and the rapid shift in user preferences toward more integrated, real-time collaborative solutions.
Interactive prototyping tool for creating clickable mockups and user flows
Digital whiteboard for team collaboration and brainstorming
Tool for creating and maintaining design systems across organizations
Developer handoff tool providing specs, assets, and code snippets
Screen design and animation tool for creating advanced interactions