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Brief
Infinia Mobile

Infinia Mobile

Mobile Advertisinginfinia-mobile.com

Infinia Mobile combines proprietary telco first-party data with a mobile DMP to deliver precise, privacy-compliant audience targeting for brands and agencies in EMEA and LATAM markets.

Founded: 2012HQ: Madrid, Madrid, Spain

Last updated Aug 22, 2026 by ATDb automated enrichment

At a glance

Employees
11-50

About

Independent regional mobile ad tech platform with a niche in telco data-powered targeting across Iberia and LATAM

Infinia Mobile is an independent mobile advertising technology company headquartered in Spain, specializing in programmatic buying, audience segmentation, and mobile measurement. The company operates primarily across the EMEA and LATAM regions, with a strong foothold in the Iberian Peninsula and Latin American markets. Its platform combines first-party data sourced through telco partnerships with a proprietary Data Management Platform (DMP), enabling brands and agencies to reach highly specific mobile audiences with precision and scale. The company's technology stack supports the full mobile advertising lifecycle, from audience planning and targeting to campaign execution and post-campaign measurement. By integrating telco-grade data signals — such as device identifiers, location, and behavioral patterns — Infinia Mobile offers a differentiated data layer that goes beyond standard cookie-based or third-party data solutions. This positions the company as a trusted partner for advertisers seeking transparent, privacy-conscious mobile targeting in markets where telco data partnerships are particularly valuable. As an independent player in a landscape increasingly dominated by large platform ecosystems, Infinia Mobile serves as a key regional alternative for brands and agencies seeking localized expertise and data sovereignty. Its focus on mobile-first markets in Spain, Portugal, and Latin America gives it a competitive niche, particularly as mobile internet penetration continues to grow in these geographies. The company works with brands, media agencies, and trading desks looking for managed and self-serve programmatic solutions tailored to mobile environments.

Business model

Managed Service / Platform

Target market

Mid-Market, Enterprise

What they offer

  • Mobile DMP

    Proprietary Data Management Platform for building and activating mobile audience segments using first- and third-party data signals.

  • Programmatic Buying Platform

    Demand-side capabilities enabling automated, data-driven mobile ad buying across premium inventory sources.

  • Telco Data Integration

    First-party data partnerships with telecommunications operators to enrich audience profiles with device, behavioral, and location data.

  • Mobile Measurement & Analytics

    Campaign performance tracking and attribution tools tailored to mobile advertising environments.

  • Audience Segmentation

    Advanced segmentation tools allowing advertisers to define and reach custom mobile audience cohorts based on behavioral, demographic, and contextual signals.

Key features

Telco first-party data integrationProprietary mobile DMPProgrammatic mobile ad buyingAudience segmentation and activationMobile campaign measurement and attributionEMEA and LATAM regional coveragePrivacy-compliant data processing

Use cases

Precise mobile audience targeting for brand campaignsProgrammatic mobile media buying for agencies and trading desksLocation-based mobile advertising using telco dataMobile app user acquisition campaignsCross-device audience segmentation in LATAM and EMEAMobile campaign performance measurement and optimization

Customer segments

Media agenciesBrand advertisersTrading desksTelecom companiesPerformance marketers

Tech & specs

Technology stack

Data Management Platform (DMP)Demand-Side Platform (DSP)Real-Time Bidding (RTB)Mobile SDKsFirst-party telco data pipelinesAudience segmentation engine

Security & compliance

GDPRePrivacy Directive

Deployment

CloudManaged Service

API

Limited

Corporate history
  1. 2012 · Founded

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