IAB Switzerland

The primary national trade body for digital advertising in Switzerland, connecting local industry players with European and global IAB standards and frameworks.

IAB Switzerland is the national trade association for the digital advertising and marketing industry in Switzerland, headquartered in Zürich. It serves as the central body connecting publishers, media agencies, creative agencies, ad technology companies, and advertisers operating in the Swiss digital market. The association works to establish standards, promote transparency, and foster education across the digital advertising ecosystem. Urs Flückiger has led the office as managing director since 2020, and co-founder Roger Baur became president in June 2026. As a member-driven organization, IAB Switzerland develops guidelines, best practices, and research relevant to Swiss digital advertising, often adapting or aligning with frameworks developed by IAB Europe and IAB Tech Lab. Key activities include publishing market data and studies on digital ad spend, organizing industry events and working groups, and advocating for the interests of the digital advertising sector with regulators and policymakers. The association also addresses topics such as programmatic advertising, data privacy (including GDPR alignment), brand safety, and digital measurement. IAB Switzerland operates independently with no parent company, functioning as a self-governing national association. Its membership spans the breadth of the Swiss digital media and marketing landscape, making it the primary industry voice for digital advertising in Switzerland and a key liaison to the broader European and global IAB network.