IAB Spain

The leading and most authoritative trade body for digital advertising in Spain, with over 215 member companies and recognized by regulators and industry alike as the definitive voice of the sector.

IAB Spain is the Spanish chapter of the global IAB (Interactive Advertising Bureau) network and serves as the primary trade association for the digital advertising, marketing, and media industry in Spain. With more than 215 member companies spanning advertisers, agencies, media owners, ad tech platforms, and publishers, it functions as the central body for industry representation, self-regulation, and knowledge-sharing in the Spanish market. It operates independently with no parent company, though it maintains close ties with IAB Europe and the broader IAB global network. The association is organized around 18 specialized committees covering areas such as programmatic advertising, social media, mobile, data, video, and brand safety, among others. IAB Spain publishes the annual Estudio de Inversión Publicitaria en Medios Digitales, the authoritative benchmark report on digital advertising investment in Spain, and organizes the Inspirational festival and awards, one of the most prominent events in the Spanish digital marketing calendar. It also holds board positions at Autocontrol, Spain's advertising self-regulation body, and at IAB Europe. Under the leadership of Director General Reyes Justribó, who has held the role since 2018, IAB Spain has expanded its influence in shaping digital advertising policy, promoting transparency, and advancing industry education. The association plays a key role in adapting global standards — such as those around privacy, measurement, and programmatic trading — to the Spanish regulatory and market context, making it an essential resource for any company operating in Spanish digital advertising.