IAB Polska

The leading and authoritative trade body for the digital advertising and internet industry in Poland, with approximately 230 member organizations.

IAB Polska is the primary trade association for Poland's internet and digital advertising industry, representing approximately 230 member companies including publishers, agencies, ad-tech vendors, and advertisers. As the Polish chapter of the global IAB network, it operates independently with no parent company, serving as the authoritative voice for the digital media and advertising ecosystem in Poland. The association is led by president Włodzimierz Schmidt. IAB Polska's core activities center on research, standards-setting, and professional development for the digital advertising market. Its flagship AdEx programme tracks and publishes Polish digital advertising expenditure data, providing the industry's benchmark for market sizing. The association also produces the annual INTERNET strategic report, a comprehensive analysis of internet usage and digital trends in Poland. On the standards side, IAB Polska authors industry guidelines such as a programmatic advertising code of good practice, helping to establish ethical and operational norms across the ecosystem. The association runs DIMAQ, a professional certification scheme for digital marketing practitioners, which has become a recognized credential in the Polish market. Its annual IAB Forum is one of the most prominent digital advertising and marketing conferences in Poland, bringing together industry leaders, practitioners, and decision-makers. Through these initiatives, IAB Polska plays a central role in shaping the development, measurement, and professionalization of digital advertising in Poland.