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IAB New Zealand

IAB New Zealand

Digital Advertising Industry Associationiab.org.nz

IAB New Zealand unifies the New Zealand digital advertising ecosystem through standards, research, and advocacy, enabling members to grow and operate effectively in a rapidly evolving market.

Last updated Oct 25, 2026 by ATDb automated enrichment

Founded
2000
HQ
Auckland, New Zealand
Connections
1

AI-drafted from public sources4 sources cited

At a glance

Employees
1-10

About

The sole peak industry body for digital advertising and media in New Zealand, representing the full supply chain from advertisers and agencies to publishers and ad tech providers.

IAB New Zealand is the peak industry association for digital advertising and media in New Zealand. It serves as the central body connecting advertisers, media agencies, publishers, and ad tech companies operating in the New Zealand market, providing a forum for collaboration, standard-setting, and industry advocacy. The organisation runs member councils across key disciplines, including an emerging-technology group that actively tracks developments in AI tools and their implications for the advertising industry. Angelina Farry has served as CEO since January 2024. IAB New Zealand plays a critical role in shaping the local digital advertising landscape by adapting global IAB frameworks and standards to the New Zealand context, publishing local market research and ad spend data, and representing the industry in regulatory and policy discussions. Its membership spans the full digital advertising supply chain, making it a trusted neutral convener for the sector. As an independent national industry body with no parent company, IAB New Zealand operates autonomously while maintaining alignment with the broader global IAB network. It is funded primarily through membership fees and event revenues, and its activities include education programmes, industry events, and the development of local measurement and trading standards.

Business model

Industry Association / Membership Organisation

Target market

Digital advertising and media industry professionals in New Zealand

What they offer

  • Member Councils

    Specialist working groups covering areas such as emerging technology, data, and programmatic advertising, enabling peer collaboration and standard-setting.

  • Industry Research & Ad Spend Reports

    Regular publication of New Zealand digital advertising expenditure data and market research to inform industry decision-making.

  • Education & Events

    Training programmes, webinars, and industry events designed to upskill members and facilitate networking across the digital advertising sector.

  • Standards & Guidelines

    Localisation and promotion of IAB global standards for ad formats, measurement, and brand safety within the New Zealand market.

  • Emerging Technology Group

    A dedicated member council tracking AI tools and other emerging technologies relevant to advertising and media.

Key features

Neutral industry convener across the full digital advertising supply chainLocal adaptation of global IAB standards and frameworksRegular New Zealand digital ad spend benchmarkingEmerging technology and AI tracking councilPolicy and regulatory advocacy on behalf of the industry

Use cases

Accessing New Zealand digital advertising market data and benchmarksParticipating in industry standard-setting and policy advocacyNetworking and collaboration across the digital advertising supply chainStaying informed on emerging technologies including AI in advertisingProfessional development and education for digital advertising practitioners

Customer segments

Digital publishers and media ownersAdvertisers and brand marketersMedia and creative agenciesAd tech and marketing technology companiesData and measurement providers

Tech & specs

API

No

Corporate history
  1. 2000 · Founded
Connection details

Explore further

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On the Mapby country + regionOn the GraphNetwork around IAB New Zealand