IAB Mexico

The leading trade association and authoritative voice for the digital advertising industry in Mexico

IAB México is a non-profit trade association that serves as the primary representative body for the digital advertising and marketing industry in Mexico. Founded in February 2005, it brings together advertisers, agencies, media companies, and technology platforms to advance the development of digital advertising in the Mexican market. The association operates independently with no parent company, functioning as part of the broader global IAB network of national chapters. The organization produces a wide range of industry resources including research studies, best-practice guides, and technical standards that help shape how digital advertising is bought, sold, and measured in Mexico. Its education programs support the professional development of industry practitioners, while its advocacy work addresses regulatory and policy issues affecting the digital media ecosystem. Gabriel Richaud serves as its director general. IAB México is best known in the market for its annual IAB Conecta conference, one of the most prominent digital marketing and advertising events in Latin America, which brings together industry leaders to discuss trends, innovation, and the future of digital media. The association's membership spans the full spectrum of the digital advertising supply chain, making it the authoritative voice for the sector in Mexico.