IAB Italia

The authoritative trade body for digital advertising in Italy, representing the full ecosystem of publishers, agencies, advertisers, and ad technology companies

IAB Italia is the Italian trade association for the digital advertising and interactive marketing industry, operating as the national chapter of the global Interactive Advertising Bureau (IAB) network. It serves as the primary industry body connecting publishers, agencies, advertisers, and technology companies active in Italy's digital advertising market. The association develops and promotes digital advertising standards, conducts market research, and provides certification and training programs to professionalise the sector. It also organises the Intersections conference, one of Italy's leading events for digital media and advertising professionals. IAB Italia's membership spans the full digital advertising supply chain, including major publishers, media agencies, ad technology providers, and brands. The association plays a central role in shaping industry policy, promoting transparency, and aligning Italian market practices with European and global IAB standards. Its research output — including annual digital advertising expenditure reports — is widely cited as the authoritative source for Italian digital ad market data. The organisation is led by General Manager Sergio Amati. In May 2026, Erika Fattori of Nexi was elected president, marking a notable milestone as the first president to come from the advertiser side of the industry rather than from media or technology. IAB Italia operates as an independent association with no parent company.