IAB Ireland

The authoritative membership body and industry voice for digital advertising in Ireland, affiliated with the global IAB network

IAB Ireland is the trade association for Ireland's digital advertising and marketing industry. It brings together publishers, media agencies, creative agencies, ad tech platforms, and brand advertisers under a single membership body that sets standards, drives education, and represents the sector in regulatory and public affairs discussions. Suzanne McElligott serves as its chief executive. IAB Ireland has no parent company and operates as an independent national body, though it works in close alignment with IAB Europe and the global IAB network. A core function of IAB Ireland is commissioning and publishing the annual IAB/PwC Online Adspend study, which provides the definitive measurement of digital advertising expenditure in the Irish market. The organisation also runs member councils and working groups focused on areas such as programmatic advertising, data and privacy, mobile, video, and sustainability, enabling industry participants to collaborate on shared challenges and best practices. IAB Ireland plays a significant role in shaping the regulatory environment for digital advertising in Ireland, engaging with government, the Data Protection Commission, and European institutions on issues including GDPR implementation, the Digital Services Act, and the Digital Markets Act. Through events such as its Connect conference series, it provides a forum for industry debate and professional development, making it a central institution for anyone operating in Ireland's digital media and advertising ecosystem.