IAB Brasil

The leading trade association for digital advertising in Brazil, representing the full ecosystem of publishers, agencies, brands, and technology companies

IAB Brasil is the Brazilian chapter of the Interactive Advertising Bureau, the global digital advertising industry association. Founded in 1998 as the Associação de Mídia Interativa, it serves as the primary trade body for the digital advertising and marketing ecosystem in Brazil, representing publishers, agencies, ad tech companies, brands, and media platforms operating in the country. Denise Porto Hruby became its CEO in September 2024, succeeding Cris Camargo. The organization drives industry development through active committees and working groups covering regulation, audio advertising, brand safety, the creator economy, digital out-of-home (DOOH), artificial intelligence, retail media, and video. It produces market research, best-practice guidelines, and technical standards that help shape how digital advertising is bought, sold, and measured across Brazil. IAB Brasil also hosts industry events and educational initiatives that connect professionals across the advertising and media value chain. As the authoritative voice of digital advertising in Brazil, IAB Brasil plays a central role in aligning local market practices with global IAB frameworks while addressing the specific regulatory and cultural dynamics of the Brazilian market. Its membership spans the full breadth of the digital media and marketing industry, making it a critical convening body for policy advocacy, standardization, and professional development in one of Latin America's largest advertising markets.