IAB Austria

The leading and largest trade association representing Austria's digital advertising and marketing industry, with over 200 member companies.

IAB Austria is the primary trade association for the digital advertising and marketing industry in Austria, uniting more than 200 member companies including publishers, agencies, ad technology providers, and marketers. As the Austrian chapter of the global IAB (Interactive Advertising Bureau) network, it serves as the central voice for the country's digital economy, advocating for industry standards, best practices, and regulatory positions at both national and European levels. The association plays a key role in shaping the Austrian digital advertising landscape by publishing research, market data, and guidelines relevant to online advertising, programmatic media, data privacy, and digital marketing. It organizes industry events, working groups, and educational initiatives that bring together stakeholders across the digital media ecosystem. Ursula Gastinger has served as managing director since 2020, providing continuity in the organization's operational leadership. In 2026, Hannes Wurzwallner was elected as the new president of IAB Austria for the 2026–2028 term, leading a newly constituted board. The organization operates independently with no parent company, functioning as a member-funded, non-profit industry body. Its significance to the Austrian advertising and media market lies in its role as the definitive standards-setter and collective representative for digital advertising stakeholders in the country.