IAB Australia

Peak trade body and authoritative voice for Australia's digital advertising industry, with no direct competitor in its national remit

IAB Australia is the independent peak trade association for Australia's digital advertising and marketing industry. With approximately 175 member companies spanning publishers, agencies, ad tech platforms, and data businesses, it serves as the central industry body shaping the standards, guidelines, and best practices that underpin digital advertising in Australia. The organisation is led by CEO Gai Le Roy, with Suzie Cardwell of Nine chairing the board. IAB Australia has no parent company and operates as an autonomous national body. The organisation commissions and publishes authoritative industry research, most notably the quarterly Digital Advertising Expenditure (DAE) report, which is the definitive measure of digital ad spend in Australia. It also develops and adapts global IAB standards for the Australian market — including viewability, brand safety, and programmatic trading guidelines — and operates a range of member councils covering areas such as video, data, and mobile. These councils provide forums for industry collaboration and the development of market-specific frameworks. IAB Australia plays a significant role in policy advocacy, engaging with government and regulators on issues affecting digital advertising, including privacy reform, measurement, and media regulation. Its membership base and research output make it the authoritative voice of the Australian digital advertising ecosystem, and its work directly influences how advertisers, agencies, publishers, and technology providers operate in the market.