HEX

London, England, United Kingdom · Founded 2026

1-50 employees

Sourced & current · updated Jun 15, 2026

HEX is WPP's AI-driven creative studio — part creative production studio, part R&D lab, part consultancy — launched June 2026 within WPP Production, staffed by ~50 Gen-Z creative technologists. (Distinct from Hex Technologies, the data-analytics company.)

Where they sit

WPP's dedicated AI-native creative studio, positioned as a forward-looking production and R&D unit within one of the world's largest advertising holding companies

Ownership

Parent: WPP Production