Havas Play North America

Specialty sports, entertainment, and partnerships marketing agency within the Havas Group holding company network, focused on North American markets

Havas Play North America is the dedicated sports, entertainment, and partnerships division of Havas Group operating across the United States and Canada. The agency specializes in connecting brands to consumers through culturally relevant touchpoints including sports sponsorships, music and entertainment partnerships, experiential marketing, influencer programs, and live event activations. It sits within the broader Havas ecosystem, leveraging the network's media buying, creative, and data capabilities to amplify partnership investments for clients. The agency works with major brands across categories such as consumer goods, automotive, financial services, and technology, helping them identify, negotiate, and activate sponsorship and partnership deals that drive measurable business outcomes. Havas Play integrates strategy, creative, and analytics to ensure that sponsorship and entertainment marketing investments are tied to brand and performance goals rather than treated as isolated media buys. As part of Havas Group — itself a subsidiary of Vivendi — Havas Play North America benefits from global scale and cross-discipline collaboration while maintaining a focused specialty practice. It competes in the growing sports and entertainment marketing segment alongside dedicated agencies and the sports divisions of other major holding company networks, positioning itself as a full-service partner for brands seeking to build equity through culture and live experiences.