Google Tag Manager
Mountain View, California, United States · Founded 2012
10000+ employees · GOOGL
Sourced & current · updated Oct 12, 2026Website
Google Tag Manager is a free tag management system that bridges the gap between web marketing and web analytics.
Where they sit
Stack tier: Core Platforms (S)
Privacy & Consent ManagementData Management PlatformMarketing Technology
The dominant free tag management system globally, deeply integrated with Google's marketing and analytics ecosystem
Ownership
Parent: Google