G
Google Tag Manager
Mountain View, California, United States · Founded 2012
10001+ employees · GOOGL
Google's free tag management system that allows marketers to deploy and manage tracking tags and marketing pixels on websites and mobile apps without modifying code.
Where they sit
Stack tier: Core Platforms (S)
Privacy & Consent ManagementData Management PlatformMarketing Technology
Dominant market leader in tag management with an estimated 30M+ website deployments globally
Ownership
Parent: Google