Google Tag Manager
Mountain View, California, United States · Founded 2012
GOOGL
Sourced & current · updated Aug 31, 2026Website
Google's free tag management system that allows marketers to deploy and manage tracking tags and marketing pixels on websites and mobile apps without modifying code.
Where they sit
Stack tier: Core Platforms (S)
Privacy & Consent ManagementData Management PlatformMarketing Technology
Dominant market leader in tag management, used on millions of websites globally as the de facto standard for tag deployment
Ownership
Parent: Google