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Google Tag Manager

Google Tag Manager

Mountain View, California, United States · Founded 2012

10001+ employees · GOOGL

Sourced & current · updated Jul 10, 2026Website

Google's free tag management system that allows marketers to deploy and manage tracking tags and marketing pixels on websites and mobile apps without modifying code.

Where they sit

Stack tier: Core Platforms (S)

Privacy & Consent ManagementData Management PlatformMarketing Technology

Dominant market leader in tag management, used on tens of millions of websites globally with the highest adoption rate of any TMS

Ownership

Parent: Google
Pre-call brief from ATDb — sourced from the live database, current as of Jul 10, 2026. Not a static screenshot.