Georgia-Pacific

One of the largest CPG and forest products companies in the United States, with dominant retail brand presence in tissue, paper, and disposable tableware categories

Georgia-Pacific LLC is a major privately held forest products and consumer goods company headquartered in Atlanta, Georgia. Founded in 1927, it has grown into one of the largest manufacturers of tissue, paper towels, napkins, cups, plates, packaging, building products, and pulp in the world. Its consumer brands — including Angel Soft, Brawny, Dixie, Quilted Northern, and Sparkle — are household names with significant retail presence across North America and beyond. As a major consumer packaged goods (CPG) company, Georgia-Pacific is a substantial advertiser and marketer. The company invests heavily in brand advertising across television, digital, social media, and in-store marketing to support its portfolio of consumer brands. Its marketing efforts span traditional media buys, influencer partnerships, and digital campaigns targeting household consumers, making it a significant participant in the advertising and media ecosystem as an advertiser. Georgia-Pacific is a wholly owned subsidiary of Koch Industries, one of the largest privately held companies in the United States, having been acquired in 2005. The company operates dozens of manufacturing facilities across the U.S. and internationally, employing tens of thousands of people. Its scale and brand portfolio make it a major buyer of advertising inventory and marketing services, working with agencies and media companies to reach consumers at scale.