Frameplay

Frameplay is an intrinsic in-game advertising technology platform that enables brands to place advertisements within video games in a native, non-disruptive manner. The company specializes in programmatic advertising solutions that allow advertisers to reach gaming audiences through dynamic ad placements on in-game surfaces like billboards, posters, and other environmental objects. Unlike traditional interstitial or rewarded video ads, Frameplay's technology integrates advertisements directly into the game environment, making them part of the gameplay experience rather than interruptions. Frameplay operates as a bridge between game developers and advertisers, providing the infrastructure for real-time, programmatic ad serving within gaming environments. The platform supports various gaming platforms including mobile, PC, and console games, and has positioned itself as a leader in the growing intrinsic in-game advertising market. The company works with major brands and game publishers to monetize gaming content while maintaining user experience, addressing the increasing demand for non-intrusive advertising solutions as the gaming industry continues to expand as an entertainment and advertising medium.