F
Falcon.io
RebrandedCopenhagen, Capital Region, Denmark · Founded 2010
201-500 employees · N/A
Falcon.io was a unified social media management platform that merged listening, publishing, advertising, and analytics into a single tool — acquired by Brandwatch in 2021 and later rebranded under the Cision portfolio.
Where they sit
Stack tier: Marketing Technology (C)
Customer Data PlatformSocial Media ManagementMarketing AnalyticsMarketing PlatformCustomer Engagement
Mid-to-upper tier social media management platform competing with Hootsuite, Sprout Social, and Sprinklr before acquisition
Ownership
Parent: Brandwatch